Price Setting Masterclass:
for Psychotherapists, Counsellors & Coaches
Charge with Confidence, Without the Guilt
Online Course Coming soon.
Exclusively for Therapists
You’re a skilled therapist, counsellor or coach but is your pricing holding you back? In this powerful live masterclass, you’ll learn exactly how to charge what you’re worth, without guilt, hesitation, or fear of losing clients, so you can run a thriving practice that serves both your clients and your financial future.
You help people.
But does your pricing help you?
So many psychotherapists, counsellors and coaches struggle with pricing. You want to be accessible, but you also need to earn a living.
You don’t want to overcharge, but undercharging leaves you burnt out and undervalued.
Remember, you’re not just a therapist, you’re running a business. And getting your pricing right is essential for both your financial stability and your clients’ perception of your expertise.
This live 60-minute masterclass will show you how to:
- Shift your mindset from “helping people” to “running a sustainable practice that helps people.”
- Understand the consumer psychology of pricing and how your fees influence client trust, retention, and perceived value.
- Explore different pricing models, hourly rates, packages, retainers and find what works best for you.
- Stop feeling guilty about charging what you're worth (and finally get comfortable stating your fees without hesitation).
- Learn how to raise your prices with confidence, without awkward conversations or losing clients.
What you will learn
Financial Growth
Increase income without overworking or undercharging.
Business Stability
Create sustainable pricing for long-term success
Client Quality
Attract committed, high-value clients.
Pricing Confidence
Charge your worth without guilt or hesitation
Fee Clarity
Know exactly how to set your fees for profit growth.
Practice Growth
Scale your practice without financial stress
Meet the tutor
Dr. Paul Russell is a consumer behaviour psychologist specialising in influence, persuasion, and behavioural prediction.
As the co-founder of Luxury Academy, he advises global luxury brands, high-net-worth clients, politicians, and public figures on strategic decision-making and public perception.
With expertise in behavioural psychology and behavioural economics, Paul reveals how pricing shapes perception, influences trust, and ultimately drives business success.
